There's a lot of unnecessary mystique around branding touted by hipper-than-thou creatives in funny glasses.
It's really very simple. Branding is about understanding who you are in relation to the world.
When everyone on your team has a shared understanding of your identity, great things are possible.
When you have a story to tell, then what? Do you run out and make a video? Not yet. Organizational storytelling should be as strategic as everything else you do. A scattershot approach won't do.
We use a four-step process to communications strategy: clarify your goal, identify your audience, craft the message, and then (and only then) choose the most appropriate means of expressing your message.
Great content does three things. It creates an emotional connection with the audience. It makes a clear, logical argument. And it contains a call to action, a way for the audience to engage.
Whether it's copy, video, slides, animation, or an entirely new web site, our award-winning team will create whatever you need to cut through the noise and have your voice be heard.
Reos Partners is a social benefit consultancy that works on complex, high stakes problems — such as climate change, hunger, and health care — through offices on five continents. They do great work but were frustrated with the difficulty of trying to explain what they do to potential clients and collaborators. They asked us to help.
We worked closely with their team, interviewing every partner and a number of their clients, assessing the competitive landscape, and producing a brand study that partner Adam Kehane called “Absolutely brilliant.”
The creators of the first fair trade coffee label, Solidaridad continues to innovate as they work with producers and companies on the equitable sourcing of coffee, soy, palm oil, cotton, sugarcane, and other commodities.
Solidaridad North America has hired Landry Communications to help them create and implement a communications plan to raise their profile among key audiences. In addition to developing strategy, we will produce videos and other tools that tell their story to potential donors, business partners, and others.
OTHER CLIENTS INCLUDE
American Farmland Trust
Carbon War Room
The Sustainable Food Lab
These are amazing times. So many people are finding incredible, courageous ways to make things better on our planet — but they don’t always know how to explain their work in ways that can inform and inspire others. That’s where we come in.
Chris Landry learned how to tell effective stories during the two decades he spent in the non-profit world, most recently as Director of Development & Communications at the Sustainable Food Lab (and, before that, at The Food Bank of Western Massachusetts).
Clients tell Chris that what he delivers is clarity. Chris helps them discover and articulate their one, core story — and that makes them better in everything they do.
Because every client needs something a little different, and because nobody wants to pay for high agency overhead, we run a virtual agency. Depending on your needs, we put together custom teams of smart people to help you achieve your specific goals. From brand identity to video, fundraising to online strategy, we have the team to deliver world-class work at a fair price.