In this age of Twitter and Facebook, I'm often reminded of what Thoreau wrote of the social media of his day: "We are in great haste to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate."
Oh, Henry. If you only knew how many words we waste. And a lot of the time, it's because we're not clear on what we're trying to say.
Identity: What is your one, compelling story?
Before anything else, an organization needs to understand its identity (or brand) at a very deep level. The way I see it, your core story already exists, and our job is to help you uncover it. When we do that, we unlock two enormous benefits: we help your customers and potential customers know exactly who you are, and we create deep consensus among your team about what your work is and what it isn’t. An effective brand study can change everything, which is why we think of this work as akin to strategic planning.
What you will have: A crystal-clear understanding of your brand and your core story, and an understanding of how to put your story to work in everything you do, online and everywhere else.
Communications Strategy: How will your voice be heard?
Who is your audience? What do they care about? Where do the conversations take place? The good news is that any company, foundation, or non-profit organization can be heard. The challenge is that it can mean thinking very differently about how and where we talk about what we do in the world. We’re in an attention economy now, and the currency can seem like it is “likes” and “shares.” But real connection goes deeper. It comes from expressing yourself clearly and authentically. We can help.
What you will have: A complete plan for telling your story at every point of audience contact in ways that inspire your audience to act.
If you're not achieving your goals, you might be telling the wrong story. Contact me and we'll set up a time to talk.